Help More People Discover Maharishi Purusha
Our focus is a sustainable future for the Maharishi Purusha Program: both for the Maharishi Purusha Capital in West Virginia, and for Purusha groups and courses around the world.
To get there, we need two high-quality websites. One for the Purusha Capital, built around its courses and retreats. The other for the worldwide Maharishi Purusha Program.
Why Now?
Maharishi Purusha℠ is currently represented by five individual websites: purusha.org, maharishipurusha.org, purusha.eu, purusha.de and purushacourses.org — each with its own separate design, tone, and message. For someone seeking information on Purusha for the first time this makes it challenging to understand what Purusha is and why it matters, and yet the world is more open to Maharishi's knowledge than it has ever been.
People are searching for balance, purpose, deep rest, spiritual development, meaningful community, and relief from the pressures of modern life. In many ways, they are searching for what Purusha is and has always been.
The average age on Purusha is 75, and few young men are joining. Our current aim is to make Purusha both easy and straightforward to discover and, at the same time, give younger men a reason to take the next step.
Two New Websites, One Shared Identity
Both sites will be built on the latest branding of the TM organisation by a team of experts with more than thirty years in design, branding and marketing, including work with organisations across the Movement.
Website 1) A Global Maharishi Purusha℠ Website
One website that consolidates four existing websites, with a contemporary look and feel that provides information and a clear path forward for anyone wishing to learn more about Maharishi Purusha Program.
This global website will also include information about courses hosted by Purusha around the world, including Europe, Nepal, India, Latin America and North America.
The website is part of a wider integrated approach to improve the overall customer journey and the processes behind it, including aligning our course offerings with actual customer demand.
Website 2) Purusha Capital courses (West Virginia)
Development of this site—which will be specifically devoted to the Purusha Capital (home of the Maharishi Purusha℠ Program in West Virginia, USA)—is already well under way. Its purpose is to promote the extensive range of courses and retreats specific to this campus. These courses provide significant support for the Purusha group in West Virginia, and our goal is to substantially increase that critical revenue.
Your support will fund:
Market research
The two new websites
Content creation for website and promotional campaigns (email, social media, etc.)
Photography and videography
Search Engine Optimization (SEO) and Generative Engine Optimization (GEO)
Developing targeted marketing campaigns on social media, including the ability to identify specific customer profiles responding to these campaigns (we are working with the same agency utilized by the US TM organization).
Estimated cost: $50,000
Remaining needed: $ 15,000
Ways to Give
A monetary gift of any denomination will help move this forward. For those who'd like a reference point, here are some suggested levels:
$20/month — a recurring gift that helps support our ongoing marketing work on both of these projects
$100 — Supporter
$500 — Patron
$1000 — Benefactor
$5000 — Founding Patron
$10000 — Pillar
$15000 — Visionary
Anything beyond our $50,000 target will be used to expand our efforts to reach even more people.
Questions?
I am glad to answer any questions not covered in the above.
Please feel free to reach out to me personally to discuss.
With warm regards,
Your Maharishi Purusha team